Online Store (eCommerce)

A fully integrated eCommerce platform designed to streamline operations, improve customer experience, and support long-term growth. Manage your website, products, orders, inventory, payments, and customer interactions in one unified system.

Transparent pricing and terms
Explore our pricing structure, service packages, and terms to understand exactly how we work and what to expect at every stage.

eCommerce made simple

All-in-one

Fully integrated business platform

Running an online store can be complex, requiring multiple systems to manage payments, inventory, accounting, and other aspects of your business. Odoo brings everything together in one easy-to-manage, fully integrated platform, allowing you to control your operations without unnecessary complexity or additional costs. While there are many platforms available, they often have limitations. Odoo supports you end-to-end across every stage of your business.

Scalability

Built to grow with your business

Whether you are at the beginning of your eCommerce journey and just starting your first online store, or managing an already established multi-channel business, you need a system that supports your growth. Odoo is designed to scale with you, offering the flexibility to expand as your needs evolve. You can add new features, sales channels, or automations at any stage without disrupting your operations or needing to switch systems.

Ease of use

Simple, intuitive and efficient

Online retail is a full-on business, and you need straightforward, easy-to-manage tools that don’t require technical expertise to improve your operations. Odoo combines a user-friendly interface with powerful functionality, making it accessible for business owners while still meeting advanced operational needs. From managing products and orders to tracking payments and performance, everything can be done in just a few easy steps.

Drag-and-drop building blocks

Flexible drag-and-drop blocks help you design your website quickly and visually. Add banners, product sections, testimonials, and more in seconds, then arrange everything exactly the way you want.

SEO ready

Boost visibility and drive traffic with built-in SEO tools. Optimize your content, structure, and performance to grow your online store faster.

Built-in business integration

Your website connects directly with CRM, forms, bookings, and more, all within Odoo. Manage your business operations and online presence effortlessly from one unified platform.

Optimised for every screen

Built to deliver a flawless experience across every device. From desktop to tablet to mobile, your customers can browse effortlessly wherever they are.

No coding required

You no longer need to write complex lines of code to create your perfect website. Odoo website builder is designed for simplicity and ease of use.

AI-powered

An AI-powered website builder helps you create even faster. With Odoo, you can translate your website into multiple languages, SEO optimise it , or simply enter a prompt and let AI save you time while enhancing the quality of your website.

Fast loading and clean UX

Pre-designed layouts and visual editing tools help you create a high-quality website with well-structured pages. Odoo delivers fast performance and user-friendly navigation that keeps your visitors engaged.

Website builder

Build a professional website yourself

With Odoo, creating and managing a high-quality website no longer requires technical skills or external developers. You can design, launch, and update your website yourself using easy tools that give you complete control over layout, structure, and content. Test your ideas and make changes quickly, anytime, without delays.

Product and catalogue management

Managing your product catalogue should be simple, flexible, and built to support growth. With Odoo, you can easily organise, customise, and present your products in a way that fits your business model - whether you sell online, B2B, or across multiple channels. Everything is designed to give you full control while keeping the experience intuitive and efficient.

Flexible product configuration

Adapt your products to match real customer needs. Create variants such as size, colour, or material, or offer fully configurable products where customers can choose options before purchase. You can also define product bundles and kits to sell multiple items together, as well as manage both digital and physical products within the same system.

Advanced pricing strategies

Set up flexible pricing that works for both B2C and B2B customers. Use pricelists to define different price rules based on customer groups, quantities, or conditions. Offer customer-specific pricing, apply volume discounts, and manage multiple currencies with ease - allowing you to scale your business across markets while maintaining full pricing control.

Order management

The Odoo order management system lets you stay in control of your entire sales flow from a single interface.

Real-time order tracking

Monitor every order at each stage, from confirmation to delivery. Always know what’s processed, pending, or completed.

Advanced pricing strategies

Pricelists for B2C and B2B
Customer-specific pricing
Volume discounts
Multi-currency support

Customer communications

Manage all client communication directly within the system through email, SMS, or other preferred channels.

Reporting and forecasting

Analyse order data to identify trends and forecast demand and improve your business with detailed insights into your sales performance.

Customer portal

Grant your customers access to their own space within Odoo, where they can manage orders, track deliveries, pay invoices, and e-sign quotations, contracts, and other required documentation.

Inventory and warehouse management

Successful eCommerce operations depend on much more than just receiving orders. To deliver a great customer experience, you need a reliable system to manage order processing, stock availability, warehouse movements, product valuation, and customer communication. Odoo brings all of these workflows together to help you manage and control your business efficiently.

Order control

Manage all your orders from a single place across the entire sales cycle. Track statuses, automate workflows, and handle backorders or partial deliveries to ensure smooth operations without unnecessary delays or customer dissatisfaction

Customer experience

The customer portal gives your clients a seamless buying experience, including full order history and multiple communication channels such as WhatsApp, email, or SMS. Odoo also gives you the opportunity to upsell products by recommending them during and after purchase.

Inventory visibility

Have full control over your warehouse operations with Odoo. Automate internal movements, create custom routes and reservation strategies, and optimize how your products flow through your inventory.

Replenishment strategies

Smart replenishment tools let you stay in control of your product stock. Odoo supports min-max rules, Make to Order (MTO), dropshipping, automated procurement, and more to help you maintain optimal stock levels and avoid running out of products.

Traceability and valuation

Odoo gives you flexibility with inventory valuation methods, including FIFO, Average Cost, LIFO, and Standard Price, allowing better financial control and stock valuation while helping you to trace every product movement from incoming receipts to internal transfers and outgoing deliveries.

Reporting and forecasting

An integrated reporting system allows you to monitor trends in orders, stock levels, and sales performance. Use Odoo reporting tools to analyse demand patterns, identify fast-moving products, and improve forecasting with real-time data that supports better purchasing, replenishment, and operational decisions.

Barcode scanning

Odoo barcode scanning is fast, reliable, and easy for everyone to use. Optimised for speed, it helps users process operations smoothly and efficiently while reducing errors and keeping workflows simple.

The barcode functionality supports your eCommerce operations across incoming shipments, internal transfers, order picking, packing, delivery validation, and stock adjustments. You can easily track products, manage quantities, and keep your inventory data accurate.

There is no need for costly equipment. Alongside dedicated barcode scanners, Odoo lets you use a smartphone or tablet camera as a fully functional scanning tool. This makes it easy and cost-effective to get started, helping your team work efficiently wherever they are.

Speed up operations, improve accuracy, and maintain better control over your stock with Odoo barcode scanning, combining real-time inventory updates with integration across order and delivery workflows.

Easy invoicing

Fast, effortless invoicing built for eCommerce

Speed and accuracy are essential for any business, and your invoicing process should never hold you back. Odoo ensures exactly that with automation that creates invoices directly from online orders with no manual input required. From order confirmation to invoice generation and payment tracking, the entire workflow is streamlined so you can focus on growing your business instead of handling paperwork.

Odoo invoices are professional, clear, and instantly available in PDF format for your customers. You can also include QR codes to speed up payments and give customers access to a dedicated portal where they can view, download, and track all their documents in one place.

For recurring sales, Odoo makes things even easier with automated recurring invoices - perfect for memberships, subscription services, or repeat deliveries.

Get paid faster with smart automation

As soon as an order is created, invoices are generated and sent to your customers. Track payments in real time and stay in control of your finances.

Stop chasing late payments—let Odoo do it for you. Automated reminders notify customers about outstanding invoices, helping you get paid faster without the hassle of manual follow-ups.

Seamless bank integration and reconciliation

Make invoicing even easier by connecting your bank account in Odoo. This feature synchronises your transactions automatically and uses smart AI matching to reconcile payments with invoices .

Forget about spreadsheets and manage your financial overview directly in Odoo, with everything organised and up to date in one place.

Full visibility without accounting complexity

You don’t need accounting expertise to stay in control of your finances. Odoo gives you a clear overview of all invoices, payments, and outstanding balances in one place.

With your online store and bank account fully connected, there’s no need to switch between systems or handle manual data entry—everything is synchronised and managed within Odoo.

Manage everything on the go

The Odoo Mobile App lets you create and send invoices, check payment statuses, and communicate with your customers from anywhere. Whether you’re in the office or on the move, your invoicing process stays simple, fast, and fully under your control.

Why it matters for your online store

Efficient invoicing directly shapes your customer experience and your cash flow. With Odoo, you reduce delays, eliminate manual work, and build financial process that scales as your business grows.

The result is simple: faster payments, fewer errors, and more time to focus on sales and growth—while Odoo takes care of the rest.

Ready to simplify your eCommerce?

Are you just starting your eCommerce journey, or ready to scale your business?

Are you juggling multiple tools and systems just to keep things running?

Stop juggling platforms - choose Odoo and bring everything your business needs into one place.

With Odoo, you get a single, integrated platform to run your operations smoothly. We help you design, implement, and optimise your processes in a way that’s simple, accessible, and reliable so you can focus on what truly matters: growing your business.

Start with confidence

Personalised demo based on your business

Fast time to value

No obligation consultation

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Typical challenges for online stores

Common issues that limit growth

Disconnected systems

Managing multiple platforms and systems creates extra workload, stress, data inconsistencies, and unnecessary complexity.

Manual processes

Manual tasks slow down operations, increase the risk of errors, and make it difficult to grow your business.

Lack of real-time visibility

A lack of accurate, real-time data makes it difficult to track your business operations and processes.

High operational costs

Using multiple systems leads to higher costs and increased maintenance effort.

Limited customer engagement

Inconsistent client communication creates a risk of customer disengagement and disappointment.

Poor customer retention

It’s hard to build loyalty and encourage repeat business when you can’t see your customers’ patterns and behaviour.

Limited business insights

A lack of proper reporting makes it difficult to identify trends and optimise performance.

Limited flexibility and mobility

Managing your business without location flexibility reduces responsiveness and slows down operations.

How Odoo solves them

A smarter way to run your eCommerce

One system for everything

Manage your entire business on one platform, with connected data and processes that work for you.

Automation

Automated processes and functionalities help you reduce mistakes and save time.

Real-time data

Live, always up-to-date data across all operations gives you full control of your business.

Lower total cost of ownership

Replace multiple tools and systems with one solution that grows with your business.

Multi-channel communication

Connect with your clients via different channels from one system and improve their customer experience with timely responses.

Customer lifecycle tracking

Gain full visibility of the customer journey to better understand your customers and improve retention.

Reporting

Monitor your business performance with built-in analytics tools, identify opportunities, and drive growth.

Manage your business anywhere

Stay connected to your business anytime, anywhere with the mobile app.